Bridgeline Digital makes AI-powered site search and product discovery software for e-commerce websites, primarily through its core product HawkSearch. HawkSearch integrates into a retailer's or distributor's website to improve search results, surface personalized product recommendations, and interpret natural language, image, and conversational queries — with the goal of improving conversion rates and average order values for customers. Bridgeline is particularly focused on B2B e-commerce, where product catalogs are large and complex, and buyers often search by technical specifications. Customers include Hewlett Packard, Do it Best, and Culligan, along with large electrical and plumbing distributors. Bridgeline sells primarily through a direct sales force, supplemented by platform partners including Salesforce, BigCommerce, Shopify, Optimizely, and Unilog. Revenue is roughly 80% recurring SaaS subscriptions and 20% professional services. HawkSearch customers sign 2-3 year contracts at an average of ~$25K ARR, and tend to expand their spend significantly over time by adding AI modules and increasing usage, driving 117% net revenue retention. Bridgeline also owns WooRank, an SEO audit tool increasingly bundled with HawkSearch, and several legacy digital experience platforms in gradual decline. The company is investing in growth by doubling its marketing spend, deepening platform partnerships, and launching new AI products including agentic AI capabilities that can autonomously manage merchandising tasks.