ZW Data Action Technologies is a small holding company that provides digital marketing and advertising services, primarily to SMEs. The core business, which accounted for roughly 81% of FY25 revenue, covers influencer marketing, digital advertising campaign management across search, social, and mobile platforms, and marketing strategy consulting. ZW Data acts as an intermediary, buying advertising inventory from suppliers and reselling it to SME clients at a markup, though gross margins in this segment are thin. The company also runs two smaller businesses: a blockchain-based SaaS platform (BIF) that offers NFT management, membership tools, and data storage for SMEs, and an IP licensing business built around marketing software acquired in early 2025. Historically, ZW Data's core business was distributing search engine marketing rights from Chinese search engines to SME clients in mainland China, operating portals 28.com and liansuo.com. The company is actively winding down that China-focused SEM distribution business due to low margins and pivoting toward higher-margin digital marketing services outside mainland China. ZW Data's stated strategy includes a geographic shift away from China, development of AI-based marketing tools, and minority equity investments in digital marketing and blockchain-related businesses. The company is very early in executing this strategy, employs only 13 full-time people, and is not yet profitable.