Luvu Brands designs, manufactures, and sells foam-based consumer lifestyle and wellness products across three main brands: Liberator, Jaxx, and Avana. Liberator is the company's core brand and primary revenue driver, offering foam intimacy furniture, positioning shapes, cushions, and sexual wellness accessories. Jaxx produces casual indoor and outdoor furniture, such as bean bags and modular seating, utilizing repurposed foam scrap from the company's primary manufacturing operations. Avana offers supportive bed cushions and positioning props designed for sleep comfort, medical recovery, and wellness. Luvu Brands sells its products through direct-to-consumer websites, major online marketplaces, and wholesale channels to mass-market and specialty retailers. The company operates a vertically integrated business model, designing, cutting, sewing, and assembling products in-house at its Atlanta, Georgia facility, supplemented by contract sewing in Mexico. To reduce shipping costs, Luvu Brands vacuum-compresses and flat-packs its foam products. The company's growth strategy focuses on expanding wholesale accounts, broadening international distribution in Canada and Europe, and shifting high-volume sewing to lower-cost manufacturing.