New Oriental is China's largest private education company, operating a nationwide network of schools and learning centers alongside an online-and-offline hybrid platform. The company's core business spans K-12 education and test preparation. Following regulatory changes to compulsory academic tutoring, New Oriental reorganized its K-12 offerings around non-academic tutoring in subjects like arts, sports, and science, intelligent AI-powered learning systems and hardware, and high school academic tutoring. Its test preparation business provides courses for domestic exams and overseas study tests. New Oriental also offers overseas study consulting, educational publishing, study tours, and cultural tourism. In addition to educational services, the company operates East Buy, a majority-owned livestreaming e-commerce business selling agricultural goods, food, and daily consumer products. New Oriental generates education revenue primarily from upfront course fees. Because physical learning centers have fixed costs, profitability relies on enrollment volume, class formats, and classroom utilization. The company's strategy focuses on prioritizing product quality, expanding AI-enabled learning tools, cross-selling across business lines through a family platform, and disciplined learning center expansion.