Holistic Asset Finance Group (HAFG) is a small digital marketing and short-form video production company operating primarily across Singapore, Taiwan, Australia, and Hong Kong through its Australian subsidiary, Wombat Australia Holdings. The core business involves producing short-form video content and running digital marketing campaigns for brand clients — covering content planning, production, post-editing, and campaign execution across platforms like TikTok, Instagram Reels, and YouTube Shorts. Clients are corporate brands across HAFG's operating markets, and the company sells directly to them on a project basis. HAFG produces video content in-house and outsources certain campaign execution activities, like advertising placement, to third-party vendors. The business is heavily concentrated: in FY2025, three customers accounted for 70% of revenue, and two vendors accounted for 97% of purchases. HAFG operates with just 5 full-time employees across Australia, China, and Taiwan, and trades on the OTC markets. A secondary business importing and selling Australian health and wellness products in Taiwan has been wound down, and a new export trading operation in non-wellness products was started but has not yet generated revenue. HAFG's stated growth priorities are modest, focused on optimizing internal processes and strengthening its position in existing Asian markets.