Where Food Comes From (WFCF) is a third-party verification and certification company for the food and agriculture industry. WFCF audits farms, ranches, processors, and other food producers — both on-site and via desk audits — to verify that labeling claims like "non-GMO," "organic," "humanely raised," and "source verified" are accurate. Customers need independent verification because retailers, consumers, and government programs (such as USDA export requirements) require credible third-party confirmation of these claims, making WFCF's services effectively mandatory for producers seeking access to certain markets. WFCF serves roughly 17,500 customers across the full food supply chain, including beef and pork packers, organic producers, specialty retailers, and CPG companies. Verification and certification fees make up about 81% of revenue, with product sales (primarily cattle ear tags) at ~15% and professional services at ~5%. Beef-related programs account for roughly half of total revenue, making the beef cattle cycle a key volume driver. WFCF charges per-audit and ongoing certification fees, and bundles more than 50 verification standards to sell multiple certifications to the same customer — a model that drives retention rates above 90%. WFCF grows by adding new standards, expanding into new food categories, and making selective acquisitions. Near-term growth priorities include Upcycled Certified (its fastest-growing program), CARE Certified sustainability programs, and a consumer-facing retail labeling program. WFCF maintains a debt-free balance sheet and has returned over $14M to shareholders since 2019 via buybacks and dividends.