Creative Realities provides end-to-end digital signage solutions to enterprise customers across North America, serving QSR restaurants, retailers, convenience stores, sports venues, and lottery operators. The company handles the full lifecycle of a digital signage network — hardware sourcing, system design, installation, content creation, content management software (CMS), network operations, and ad tech — positioning itself as a single vendor for large enterprise customers who prefer not to manage multiple suppliers. Creative Realities generates revenue through three streams: upfront hardware sales (lower-margin, lumpy), professional services including installation and content (the largest revenue category), and recurring SaaS fees for its CMS and ad tech platforms. The company's strategic focus is growing its SaaS ARR, which stood at $20.1M as of end of 2025, as recurring software revenue compounds with each new deployment. In November 2025, Creative Realities acquired Cineplex Digital Media, adding Canada's largest mall digital out-of-home advertising network (750+ screens across 95 malls) and significantly expanding its Canadian footprint. This added a third revenue model — owning and monetizing ad inventory directly — on top of its existing technology and services business. Key near-term growth priorities include QSR drive-through deployments (targeting mid-market chains with a lower-cost modular system), converting existing retail CMS customers into retail media network operators using its AdLogic and CPM+ ad tech platforms, and integrating the CDM acquisition to capture $10M+ in annualized synergies.