QVC Group is a video-driven retailer that sells consumer products through live and on-demand shopping content distributed across TV, streaming, and social media. Its core premise is that live product demonstrations and celebrity-driven storytelling drive purchasing in ways that transactional e-commerce cannot replicate. QVC operates two primary U.S. brands — QVC and HSN — broadcasting 52 hours of live linear TV daily across five channels, reaching roughly 82 million U.S. TV households. QVC also operates internationally in Japan, Germany, the U.K., and Italy. Products span home, apparel, beauty, accessories, electronics, and jewelry, with many items developed exclusively with celebrities or brand partners. The customer base skews toward women over 50, is highly loyal (~92% of revenue from repeat customers), and spends roughly $1,428 annually on average across ~10.3 million global customers. QVC generates revenue by selling products directly to consumers, with key drivers being customer retention, spend per customer, product margins, and TV distribution fees paid to cable and satellite operators. E-commerce now represents ~63% of consolidated revenue, and QVC is expanding onto TikTok Shop, Roku, and other streaming platforms to offset secular declines in linear TV viewership, which has fallen roughly 40% since 2018-2019. QVC also owns Cornerstone Brands, a smaller portfolio of home and apparel catalog and e-commerce brands. Despite efforts to shift its customer acquisition funnel toward social and streaming, QVC faces sustained revenue declines, ~$4.7B in net debt, and is pursuing Chapter 11 bankruptcy protection.