Byrna Technologies makes and sells CO2-powered less-lethal personal security launchers — handheld devices that resemble compact handguns and fire chemical irritant or kinetic projectiles up to 60 feet. The core appeal is that Byrna launchers provide effective self-defense without the legal and regulatory burdens of a firearm: in most U.S. states, they can be purchased without a background check, license, or waiting period because they use CO2 rather than gunpowder and are not classified as firearms under ATF regulations. Byrna's product lineup includes the entry-level SD (~$380), the law-enforcement-oriented LE PRO (~$480), and the newer Compact Launcher (CL, ~$550), which is 38% smaller than the SD, fires proprietary .61 caliber rounds, and carries 7–8 percentage points higher gross margin than older models. Byrna sells primarily to consumers through byrna.com, Amazon, and a growing network of over 1,500 brick-and-mortar retail locations. Launchers are the primary revenue driver, supplemented by recurring sales of proprietary ammunition, CO2 cartridges, and accessories — the CL's proprietary round creates a captive aftermarket with no third-party alternatives. Blended gross margins were ~61% in FY25, with management targeting 63–65% by end of FY26. Growth is being driven by retail expansion (targeting ~2,000 locations in FY26), advertising diversification onto cable and streaming platforms, and development of recurring revenue products including ByrnaCare (a subscription warranty plan) and the Byrna Cam body camera planned for mid-2026.