EPAM is a global IT services and software engineering company that helps large enterprises design, build, and deploy complex software systems and digital platforms. Clients — primarily large companies in financial services, technology, life sciences, consumer goods/retail, and media — hire EPAM to modernize legacy systems, migrate to cloud, build data infrastructure, and increasingly, design and deploy AI-native applications. EPAM sells through a direct model, with senior account managers managing long-term relationships; roughly 64% of revenues come from clients who have used EPAM for at least five years. EPAM makes money primarily by selling the time of its delivery professionals — engineers, architects, data scientists, and consultants — on a time-and-materials or fixed-fee basis. Revenue is driven by the number of billable professionals, their utilization rate, and the blended bill rate per hour or engagement. EPAM's delivery footprint spans Eastern and Central Europe, India, Latin America, and Central/Western Asia. India is now EPAM's largest single-country delivery location. EPAM's strategy focuses on three areas: positioning as a go-to partner for enterprise AI transformation (with proprietary IP including the DIAL conversational AI platform), diversifying its global delivery base away from Ukraine and Eastern Europe, and using M&A to expand geography and domain expertise. EPAM explicitly has no BPO or legacy application maintenance business, which management argues insulates it from the parts of IT services most threatened by AI-driven automation.