Crocs designs, markets, and sells casual footwear under two brands: Crocs (~82% of revenue) and HEYDUDE (~18%). The Crocs brand is built around the Classic Clog, made from a proprietary closed-cell resin material called Croslite, which gives the shoe its lightweight, comfortable feel. The brand has expanded beyond clogs into sandals and slippers, and sells Jibbitz charms — snap-in accessories that consumers use to personalize their clogs. HEYDUDE, acquired in 2022, makes lightweight slip-on loafers — primarily the Wally and Wendy — targeting a casual comfort consumer, almost entirely in the U.S. Crocs sells through DTC channels (~52% of revenue), including e-commerce, TikTok Shop, and company-owned stores, and through wholesale (~48%), including multi-brand retailers, national chains, and international distributors. The business is asset-light, outsourcing all manufacturing primarily to third-party factories in Vietnam and other Asian markets. The Crocs brand runs high gross margins (~61%), driven by the low-cost Croslite material and brand pricing power. HEYDUDE runs lower margins (~45%) and has struggled with excess channel inventory and distribution issues. Crocs' growth strategy focuses on international expansion, product diversification into sandals, and social commerce — particularly TikTok Shop, where Crocs claims the top footwear position in the U.S.