eHealth is an online and phone-based private health insurance marketplace, functioning as an independent broker at scale. The core business is helping Medicare-eligible seniors compare and enroll in Medicare Advantage, Medicare Supplement, and Part D drug plans — plus ancillary products like dental, vision, and hospital indemnity coverage. eHealth offers plans from roughly 50 Medicare carriers, and the service is free to consumers. Seniors can shop independently online, speak with a licensed benefit advisor by phone, or use a hybrid approach; eHealth markets this carrier-agnostic model under the "Medicare Matchmaker" brand. Medicare accounts for roughly 96% of revenue, with a small and declining Employer and Individual segment rounding out the rest. eHealth earns commissions from carriers, not consumers — when eHealth enrolls a member, the carrier pays a commission for as long as that member remains on the plan with eHealth as broker of record. This creates a recurring, multi-year revenue stream per enrollment, but requires heavy upfront spending on marketing and licensed agents, producing a timing mismatch between cash outflows and inflows. Revenue is highly seasonal, with roughly 59% of Medicare applications submitted in Q4 during the Annual Enrollment Period. eHealth's growth strategy centers on improving member retention through year-round advisor relationships, growing Medicare Supplement and ancillary products to reduce seasonality, and building an under-65 employer business through Individual Coverage Health Reimbursement Arrangements.