Ooma provides cloud-based communications services to SMBs and residential customers in the US and Canada. The core business is UCaaS — selling cloud phone systems to businesses under its Ooma Office brand, offered in three tiers (Essentials, Pro, and Pro Plus) priced between roughly $20-$30/user/month. Pro and Pro Plus add video conferencing, call recording, CRM integrations, and, starting in FY27, AI tools like call transcription and an AI receptionist. Ooma also serves larger enterprises through Ooma Enterprise, a more customizable platform. A distinct and fast-growing product is Ooma AirDial, which replaces legacy copper phone lines with a cellular-based solution for safety-critical devices like fire alarms and elevator phones — a market driven by AT&T and other carriers decommissioning POTS infrastructure. AirDial is sold through reseller partners including Comcast and T-Mobile on 3-5 year contracts at roughly $25/line/month. On the residential side, Ooma sells Telo home phone devices with a free base service and an optional Premier subscription. Ooma is primarily a subscription business, with subscriptions accounting for ~92% of FY26 revenue. Hardware sales are intentionally loss-making and serve as a customer acquisition vehicle. Business customers represent ~67% of subscription revenue and are growing, while residential (~33%) is modestly declining. Ooma grows through user additions, ARPU expansion via upsell to higher tiers, and acquisitions of small UCaaS businesses at low revenue multiples — most recently FluentStream and Phone.com. Ooma also operates 2600Hz, a wholesale UCaaS/CPaaS platform sold to carriers building their own communications products.