Palo Alto Networks is a global cybersecurity provider that sells software platforms and hardware appliances to enterprises, service providers, and government entities. The company's core strategy centers on platformization, helping organizations consolidate fragmented cybersecurity tools onto integrated platforms. Palo Alto operates across three primary platforms: Network and AI Security, Cortex, and Idira. Network and AI Security includes hardware and software next-generation firewalls, Secure Access Service Edge (SASE) tools, and cloud-delivered security services. Cortex provides artificial intelligence-driven security operations, cloud security, and observability tools. Idira delivers identity security solutions, including privileged access management, workforce identity, and machine identity governance. Palo Alto generates revenue primarily through recurring software subscriptions and cloud services, alongside upfront hardware sales and professional support contracts. The company sells through channel distributors, resellers, and its direct sales force. Palo Alto's strategy focuses on expanding customer spending by migrating clients to multi-platform deployments and using acquisitions to enter adjacent security markets.