Hong Yuan Holding Group is a China-based retailer and wholesaler of fast-moving consumer goods, primarily alcoholic beverages, operating in Sichuan and Chongqing. The company sells Baijiu (Chinese liquor) and wine from well-known national brands including Moutai, Wuliangye, and Luzhou Laojiao, alongside cigarettes, teas, beverages, and gifts. Hong Yuan operates physical retail stores and sells through third-party e-commerce platforms. The company sources products by working directly with first- and second-tier brand manufacturers or their primary distributors, contracts directly with smaller third-tier brand manufacturers, and uses contract manufacturing for its own private-label liquor products — bypassing intermediaries to maintain price competitiveness and gross margin. Hong Yuan attracts consumers through a membership model that offers dividends, price commitments, and a zero-cost return policy to build repeat purchasing. As of June 2025, Hong Yuan shifted from holding equity stakes in its stores to a loan-based model, deploying capital to open stores and recovering funds through loans repaid from store profits. The company has a winding corporate history, originating as a Nevada-incorporated bioplastics company that went bankrupt in 2014 before being revived as a shell and relaunched under its current identity in 2020. The China operating business was assembled in late 2024 through a VIE-style structure controlled by majority shareholder Xudong Li. Hong Yuan is at a very early stage, with one open store and 10 employees as of end-2024.