Roblox is a free-to-play online gaming and social platform where users play interactive experiences built almost entirely by its own creator community. Users access the platform via a downloadable app on mobile, desktop, console, and VR devices, where they can explore over 14 million active experiences — from action games and role-playing games to social hangout spaces — and interact through customizable avatars. Roblox averaged 127 million daily active users in 2025, spending an average of 2.7 hours per day on the platform. The platform runs on a virtual currency called Robux, which users purchase from Roblox and spend on in-experience items, avatar customization, and upgrades. Roblox takes a cut of every transaction — roughly 30-40% depending on the distribution channel — while creators retain the rest and can convert accumulated Robux to cash via Roblox's Developer Exchange program, to which Roblox paid out over $1.5B in 2025. Only a small fraction of users actually pay, but broad free engagement drives value for paying users, creators, and advertisers. Roblox also offers a monthly subscription (Roblox Premium) and a nascent but growing advertising business. Roblox's key strategic priorities include expanding into older demographics (the 18+ cohort monetizes ~40% higher than younger users), supporting new game genres like shooters and RPGs, international expansion in APAC and emerging markets, and deploying AI across content moderation, discovery, and creator tooling.