OLB Group is a small U.S. fintech company focused on payment processing for merchants. Its core business is eVance, which OLB acknowledges is the primary driver of revenue. eVance operates as an independent sales organization (ISO), acting as a middleman between merchants and acquiring banks and processors, enabling merchants to accept credit and debit card payments in-store and online. eVance operates in two modes: as a wholesale ISO, where it directly underwrites merchant transactions and earns ongoing residuals, and as a retail ISO, where it aggregates merchant applications for banking partners and earns commissions. OLB also owns SecurePay, its own payment gateway, which allows merchants to process transactions without relying on a third-party gateway. OLB's secondary business is OmniSoft, a cloud-based SaaS platform for merchant inventory management and omnichannel commerce, designed to complement eVance by embedding OLB's tools deeper into merchant operations. OLB also operates CrowdPay, a white-label crowdfunding and private placement platform for small businesses and broker-dealers, and Moola Cloud, a debit and calling card platform targeting underbanked communities across roughly 31,600 U.S. merchant locations. Finally, OLB owns DMINT, a Bitcoin mining subsidiary operating a data center in Tennessee, which OLB plans to spin off as a standalone public company. OLB's growth strategy centers on cross-selling its products across its merchant base, using eVance's payment processing relationships as the entry point to upsell its other tools and services.