LegalZoom is the leading online platform for legal services and compliance targeting small businesses and individuals in the U.S. The core business starts with business formation — helping customers form LLCs, corporations, and other entities through a self-serve, technology-driven process — and then converts those customers into long-term subscribers for ongoing compliance services, including registered agent services, annual report filings, and compliance monitoring. LegalZoom also connects subscribers with a network of over 1,000 independent attorneys for legal consultations and document reviews, and operates an owned law firm in Arizona focused on intellectual property services like trademarks and patents. The company's fastest-growing product is its "do-it-for-me" concierge offering, where dedicated managers handle filings and compliance tasks on behalf of customers, priced above $1,100 per year. Revenue splits roughly 65% subscriptions and 35% one-time transactions, and LegalZoom is actively shifting mix toward subscriptions for their recurring, higher-lifetime-value profile. The company also acquired Formation Nation in early 2025, which includes Inc Authority (a free/low-cost formation platform) and Nevada Corporate Headquarters (a high-touch formation service). LegalZoom sells directly through its website and inbound sales teams, and through a partner channel that includes AI platforms like OpenAI and Perplexity, positioning itself as the execution layer for AI-generated legal needs. The company carries no debt and actively returns capital through share buybacks.
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