Noodles & Company is a fast-casual restaurant chain specializing in noodle and pasta dishes inspired by global cuisines — including American, Asian, and Italian — all cooked to order. Noodles positions itself as the only national restaurant chain with a menu devoted entirely to noodles across multiple cuisine types, offering broad customization and varied flavor profiles. As of December 2025, Noodles operated 423 restaurants across 31 states, split between 340 company-owned and 83 franchised locations. Revenue is driven primarily by company-owned restaurant sales, with two key levers: guest traffic and average check size. The cost structure is largely fixed, meaning same-store sales growth has an outsized positive effect on restaurant-level margins. About 59% of sales flow through digital channels, including the company's own app and third-party delivery platforms like DoorDash and Uber Eats. Noodles also runs a loyalty program with over 7 million members. The company's current strategy centers on a menu overhaul — its most comprehensive in 30 years — anchored by an expanded Mac & Cheese platform and limited-time offers, alongside a value platform called "Delicious Duos" targeting price-conscious guests. Noodles is also actively closing underperforming locations; it closed 33 restaurants in FY25 and plans to close another 30–35 in FY26, as sales tend to transfer to nearby locations, lifting margins at surviving restaurants. New company-owned unit growth is essentially paused, with future expansion expected primarily through franchising.
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