Trip.com Group is a leading online travel agency (OTA) that connects travelers with hotels, flights, packaged tours, and ancillary travel services. The company operates four brands: Ctrip and Qunar serve Chinese domestic and outbound travelers; Trip.com targets international travelers, primarily in Asia-Pacific; and Skyscanner is a global travel metasearch engine available in over 50 countries. Accommodation reservations and transportation ticketing together make up roughly 78% of net revenue, with the company acting primarily as an agent and earning commissions from travel suppliers when bookings are completed. Revenue scales with transaction volume, take rates, and geographic mix — international bookings tend to be higher-value, making the growing international business an important profitability driver. The platform's "one-stop" model, which cross-sells hotels, insurance, car rentals, and other services to travelers already booking a flight, improves monetization per user. Over 90% of orders are placed via mobile. Trip.com Group's near-term growth priorities include expanding the Trip.com brand internationally (particularly in APAC and the Middle East), growing inbound travel to China, and investing in proprietary AI tools including TripGenie, a conversational travel assistant, and Trip.Planner, an AI itinerary builder. The company holds a dominant position in Chinese OTA and is investing heavily in international markets, accepting lower near-term margins to gain share against established players like Agoda and Booking.com.