Genoil is a Canadian technology development company serving the oil and gas industry. The company focuses on two technologies: the Genoil Hydroconversion Upgrader (GHU) and the Crystal Sea Oil/Water Separator. The GHU is a proprietary heavy oil upgrading process that uses catalytic hydrogenation and flash separation to transform high-sulfur, heavy crude into lighter, higher-quality oil. This process removes sulfur and increases the oil's API gravity, a measure of lightness, while aiming to produce zero waste. Genoil targets refiners and producers of heavy crude and recently began evaluating the GHU for increasing light oil production from conventional residues. The Crystal Sea technology separates oil from water for applications in shipping, offshore platforms, and refineries. Genoil's business model relies on selling engineering and design services for its systems and licensing its patented intellectual property to oil producers and refiners globally. To date, Genoil has not commercialized these technologies or generated significant recurring revenue. The company funds its operations through private equity placements and pays its management and contractors primarily in stock and options to manage cash burn. Genoil markets its technologies through commission-based agents in international markets and a joint venture in the UAE. Success depends on securing commercial contracts for the GHU, which currently lacks commercial reference installations.