South Plains Financial is the bank holding company for City Bank, a community bank headquartered in Lubbock, Texas. City Bank serves small and medium-sized businesses and individuals primarily across Texas and New Mexico, operating 24 full-service branches across seven markets including Lubbock, the Permian Basin, Dallas, El Paso, Houston, and others. Core lending activity focuses on commercial real estate, C&I loans, energy-related lending in the Permian Basin, agricultural loans, and an indirect auto lending portfolio originated through dealers. City Bank earns money primarily through net interest income — the spread between loan and investment yields and deposit costs. City Bank's NIM is underpinned by a large base of low-cost noninterest-bearing demand deposits gathered through long-standing customer relationships, allowing the bank to fund loans at a structurally lower cost than peers. Noninterest income, primarily mortgage banking, contributes roughly 20% of total revenues. Beyond core banking, City Bank operates mortgage banking, trust services, and investment services through a Raymond James partnership. City Bank is growing through two tracks: recruiting experienced commercial lenders from competitors in metro markets, and M&A. The pending acquisition of Bank of Houston will significantly expand City Bank's Houston footprint, with management projecting over $1B in Houston-area loans post-close. Management targets further M&A in the $600M–$1B+ asset range, prioritizing cultural fit and clean balance sheets.