Reed's is a small U.S. branded beverage company selling premium natural carbonated soft drinks under two core brands. The Reed's brand focuses on craft ginger beverages, including Reed's Craft Ginger Beer (made with pressed organic ginger) and Reed's Real Ginger Ale, which the company positions as the only mass-market ginger ale made with pressed organic ginger. The Virgil's brand sells premium handcrafted sodas in classic flavors across full-sugar and zero-sugar varieties. Reed's also sells Flying Cauldron butterscotch beer, a nascent functional soda line formulated with organic ginger, adaptogens, and prebiotics, and a limited RTD alcohol line available in 14 states. Products are sold across roughly 32,000 U.S. retail outlets spanning natural, grocery, mass, and convenience channels. Reed's is asset-light, with all manufacturing outsourced to seven independent co-packers who produce and package products for a per-case fee, while Reed's retains ownership of the formulas and brands. Revenue is driven by case volumes, brand mix, and pricing. Key cost drivers include ingredients, packaging, trade spend to retailers, and delivery costs — the latter running roughly 14-17% of net sales. Reed's is transitioning from glass bottles to aluminum cans to reduce packaging and freight costs. The company is focused on rebuilding distribution after supply chain disruptions caused lost retail placements, and is targeting expansion into convenience and food service channels, as well as Asia-Pacific markets through local co-packing arrangements.