Wipro is an India-based IT services and consulting company that helps large enterprises modernize technology infrastructure and integrate AI into their operations. The company generates nearly all revenue from IT services, supplemented by a small business reselling third-party hardware and software. Wipro serves clients across industries including banking, healthcare, energy, and manufacturing, and operates in over 60 countries. The company organizes service delivery into four lines: Technology Services, Business Process Services, Engineering, and Consulting. Its consulting arm includes Capco, which specializes in financial services technology. Wipro’s business model relies on multi-year contracts with revenue earned through time-and-material, fixed-price, and outcome-based pricing. The cost structure is primarily labor-based, with most delivery teams located in India. Wipro grows by winning large vendor consolidation deals and expanding its AI capabilities through the Wipro Intelligence suite, featuring the WINGS and WEGA platforms. The company also uses acquisitions, such as Mindsprint and Capco, to add technical expertise. Management seeks to protect margins through workforce utilization, hiring junior staff, and using AI-driven productivity tools.
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