NetEase is a Chinese internet company whose business is overwhelmingly driven by online games. NetEase develops, publishes, and operates a large portfolio of games across PC, mobile, and console platforms, targeting players in China and increasingly global markets. The core games segment accounts for roughly 82% of revenue. NetEase's game library spans both in-house developed titles and licensed games. Flagship in-house franchises include the legacy MMORPGs Fantasy Westward Journey Online and Westward Journey Online, as well as newer titles like Marvel Rivals, Where Winds Meet, Naraka: Bladepoint, and Eggy Party. Licensed games — primarily Blizzard titles and Minecraft — account for roughly 10% of total revenues. NetEase monetizes games through a free-to-play model with in-game purchases of virtual items and cosmetics, and certain legacy PC titles use time-based payment models on some server types. Beyond games, NetEase operates NetEase Cloud Music (a music streaming and live social platform, ~7% of revenue), Youdao (an AI-driven learning and edtech platform, ~5% of revenue), and a smaller set of businesses including the Yanxuan private-label e-commerce brand. NetEase's growth strategy centers on global expansion, cross-platform development, and AI integration across its development pipeline. Recent global launches like Marvel Rivals and Where Winds Meet illustrate NetEase's push to ship authentically Chinese content at commercial scale in Western and Japanese markets.