RPM manufactures and sells specialty coatings, sealants, adhesives, and construction products for professional and consumer markets. The company operates through three segments: Construction Products Group, Performance Coatings Group, and Consumer. Key brands include Rust-Oleum, DAP, Tremco, and Carboline. Maintenance, repair, and restoration products account for most sales, providing a more resilient revenue stream than new construction. RPM sells specialty products at a premium based on technical performance and brand equity. The company is shifting its business model from selling individual components to providing integrated building systems, such as complete roofing and wall assemblies. This strategy includes a "supply and apply" model where RPM provides both materials and installation services directly to contractors and building owners. Growth is driven by volume leverage and acquisitions of small to mid-size businesses that RPM integrates into its global distribution networks. Profitability depends on the spread between selling prices and raw material costs, specifically petroleum-based chemicals, resins, and packaging. RPM also targets expansion in emerging markets and high-growth sectors like data centers and energy infrastructure.