ABB is a Swiss industrial technology company focused on electrification and automation. ABB helps customers distribute and manage electricity, and automate industrial processes to improve efficiency and reduce labor. ABB operates through four segments: Electrification, Motion, Process Automation, and Robotics & Discrete Automation. Electrification, the largest segment at roughly 44% of revenues, sells medium- and low-voltage switchgear, circuit breakers, smart building controls, and UPS systems to utilities, data centers, commercial buildings, and industrial facilities. Motion sells drives, motors, and generators that power industrial equipment across oil and gas, mining, food and beverage, and transportation. Process Automation provides control systems and automation for complex industrial processes in oil and gas, chemicals, mining, and marine, with roughly half of revenues coming from servicing its large installed base. Robotics & Discrete Automation sells industrial robots and programmable controllers primarily to automotive manufacturers, electronics producers, and machine builders. ABB sells through a direct sales force for large project-based contracts and through distributors, OEMs, and system integrators for shorter-cycle product sales. The operating model is highly decentralized, with 19 divisions each managing their own P&L. Key demand drivers include grid investment, energy efficiency upgrades, industrial automation, and data center expansion. ABB also pursues bolt-on M&A to add software and AI capabilities to its hardware offerings.