Mastermind Involvement Marketing (MIM) is a small digital marketing agency that designs and executes branding and marketing campaigns for large corporate clients. MIM's core offering, which it calls "involvement marketing," focuses on getting consumers to take specific actions — social media endorsements, reviews, product trials — that build brand awareness and loyalty. Campaigns span digital content creation, social media and viral campaigns, influencer marketing, mobile marketing, and gamification. MIM targets well-recognized brands primarily in restaurants, packaged goods, retail, pharma, automotive, and financial services, with clients including Citigroup, Bayer, BMW, and Elanco. MIM sells directly to clients through a business development team and structures engagements via Master Services Agreements with project-specific statements of work. Revenue is earned on a project-by-project basis — either per campaign or on retainer — making revenue lumpy and tied to the number and size of active engagements rather than a recurring subscription model. A small number of clients drive a disproportionate share of revenue, with three clients each representing 10%+ of total revenue in both FY23 and FY22. With only 22 employees, MIM is a small operation whose capacity to take on engagements is the primary constraint on growth. The primary cost driver is people — strategists, creatives, and technologists who deliver client work.