VirTra makes immersive simulation training systems for law enforcement and military personnel, used to train officers and soldiers in use-of-force decision-making, de-escalation, and marksmanship. VirTra's core products are screen-based simulator systems that wrap trainees in a video environment displaying realistic scenarios. Systems range from a single-screen unit (V-100) to the flagship 300-degree, five-screen V-300. Trainees use simulated weapons with gas-powered recoil, while the patented Threat-Fire device applies a mild electrical impulse when a trainee is "hit," adding stress to replicate real-world consequences. A key part of VirTra's value proposition is its content library — over 120 hours of IADLEST-certified training scenarios — which drives both initial purchases and renewals. VirTra also offers V-XR, a newer headset-based portable training platform suited for smaller agencies and adjacent markets like healthcare. VirTra generates revenue through three channels: outright capital sales of simulator systems, multi-year service contracts, and STEP, a subscription model where agencies pay recurring fees for access to hardware and certified content. STEP renewal rates run around 95%, providing a predictable revenue base. VirTra sells primarily to U.S. law enforcement agencies, with purchases often funded by federal grants. Military and international sales are smaller but growing segments. VirTra's growth strategy centers on expanding STEP adoption, growing military contracts, increasing international sales through distributors and U.S. government programs, and using AI tools to accelerate scenario content development.