1-800-Flowers.com is an e-commerce gifting company that sells flowers, gourmet food, gift baskets, and personalized items for holidays and special occasions. The company operates a portfolio of consumer brands, including 1-800-Flowers.com, Harry & David, Cheryl's Cookies, The Popcorn Factory, and PersonalizationMall.com. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. In its floral operations, orders are fulfilled either by direct shipping from distribution centers or through a network of local independent florists for same-day delivery. The gourmet food business is vertically integrated, with Harry & David growing fruit and manufacturing food products internally. BloomNet operates as a B2B service, selling wholesale floral supplies, order settlement processing, and software to independent florists. 1-800-Flowers.com sells primarily online and by phone, alongside expanding distribution on third-party e-commerce and delivery platforms. The business experiences high seasonality around Christmas, Valentine's Day, and Mother's Day. The company also offers Celebrations Passport, a subscription loyalty program that provides free shipping across all its brands, while focusing its strategy on digital platform modernization, marketing efficiency, and operational cost reduction.