Jones Soda is a small premium craft soda company based in Seattle. Its flagship product is Jones Soda, a carbonated soft drink sold in glass bottles and cans, distinguished by consumer-submitted photos on its labels. Jones sells through two primary channels: DSD, a network of independent distributors who place products into convenience stores, grocery stores, and restaurants; and DTR, direct sales to national and regional retail chains like Kroger and Albertsons. Jones does not manufacture its own products, outsourcing production entirely to third-party co-packers in the U.S. and Canada. Jones makes money by selling beverages at wholesale prices to distributors and retailers, with revenue driven by cases sold and net price per case. Beyond core soda, Jones has two newer product lines: Modern Soda, which includes Pop Jones (a fiber-added, 30-calorie soda competing with Olipop and Poppi) and Fiesta Jones (a convenience-store-focused line with Latin-inspired flavors); and Adult Beverages, which includes Mary Jones (hemp-derived Delta-9 THC drinks now facing federal regulatory headwinds) and Spiked Jones (a hard craft soda at 8.4% ABV, currently distributed primarily in the Pacific Northwest). Jones's growth strategy focuses on expanding core soda distribution, driving demand through entertainment brand collaborations like a 3-year deal tied to the Fallout franchise, building distribution for its modern soda lineup, and pivoting its adult beverage focus toward Spiked Jones. With only 27 employees, Jones relies heavily on its distributor network and co-packers to reach market.