Bancolombia is the largest private bank in Colombia, offering a full range of commercial banking products — loans, deposits, and financial services — to individuals, businesses, and governments across Colombia and Central America. In Colombia, Bancolombia holds roughly 27% of net loans and over 30% of savings accounts, processing about 80% of all digital monetary transactions in the country. Beyond Colombia, Bancolombia operates three regional banking franchises: Banco Agrícola in El Salvador (the country's largest bank), Banistmo in Panama (second largest), and BAM in Guatemala (fourth largest). Together, these serve roughly 33 million customers in Colombia and 3 million in Central America. Bancolombia also operates Nequi, a fully digital, mobile-only banking platform with over 21 million users in Colombia focused on financial inclusion. Nequi is not yet profitable, but management expects it to reach breakeven by early 2026 as it scales its loan book and fee revenue. Bancolombia earns money primarily through net interest income — taking in low-cost deposits and lending at higher rates — with net interest margin (NIM) and cost of risk as the two key profitability drivers. Fee income, roughly 19% of net operating income, comes from card interchange, banking services, asset management, and bancassurance. A key near-term initiative is the creation of a new holding company structure (Grupo Cibest), targeted for completion in Q2 2025, which is designed to improve capital flexibility and enable share buybacks.