Turkcell is Turkey's largest mobile operator and an integrated telecom and digital services company. Turkcell serves 43.9 million subscribers in Turkey across mobile (39.1 million), fixed broadband (3.3 million), and IPTV (1.4 million), with additional operations in Belarus and Northern Cyprus. Turkcell's core business is mobile telecom, where its network covers over 99.9% of the Turkish population and it holds the largest spectrum portfolio in the country. About 80.7% of mobile subscribers are postpaid — a mix Turkcell actively manages because postpaid subscribers generate higher, more predictable revenue. Beyond mobile, Turkcell runs a fixed broadband business (Turkcell Superonline) with 67,100 km of proprietary fiber, a techfin segment comprising Paycell (payments), Financell (consumer lending), and insurance, as well as a B2B IT and digital transformation business and a data center and cloud infrastructure operation. Turkcell sells to consumers through branded stores, dealers, and digital channels, and to corporate customers through a direct sales force. Revenue is primarily driven by mobile ARPU multiplied by the subscriber base, with ARPU supported by postpaid mix, data consumption, and bundled digital services. Turkcell's growth strategy focuses on 5G monetization (commercial 5G launched March 2026), scaling its data center and cloud business — including a planned Google Cloud hyperscale region targeting a sixfold increase in data center and cloud revenues by 2032 — and expanding Paycell beyond Turkcell's own subscriber base.