Whirlpool makes and sells major home appliances (MDA) and small domestic appliances (SDA) globally. Its core MDA products are laundry machines, refrigerators, cooking appliances, and dishwashers, sold under the Whirlpool, KitchenAid, Maytag, Amana, JennAir, and InSinkErator brands. Its flagship SDA product is the KitchenAid stand mixer, complemented by espresso machines, blenders, and food processors. Whirlpool operates three segments: MDA North America, MDA Latin America, and SDA Global. Whirlpool sells primarily to large retail chains and home improvement stores, with Lowe's accounting for roughly 15% of consolidated net sales, as well as to national homebuilders, where Whirlpool holds roughly 60% share. Whirlpool earns money on the spread between manufacturing cost and selling price to retailers, builders, or direct consumers, with profitability driven by volume (factory utilization), price/mix (premium brands and discretionary purchases carry better margins), and cost reduction. Roughly 80% of the major appliances Whirlpool sells in the U.S. are produced in the U.S., which management argues provides a structural cost and tariff advantage over competitors who import the majority of what they sell. In Latin America, Whirlpool holds the #1 market position through its Brastemp and Consul brands, which are present in over half of Brazilian homes. The SDA Global segment, anchored by KitchenAid, has been the strongest performer, with a growing direct-to-consumer channel that now represents roughly 20% of SDA Global sales.