MarineMax is the largest recreational boat and yacht retailer in the U.S., operating more than 70 retail locations across 21 states. The company focuses on the premium segment, with an average new boat selling price of roughly $339,000, far above the industry average. Key brands include Sea Ray, Boston Whaler, and Azimut, for which MarineMax holds exclusive dealership rights in most of its markets. New boat sales account for roughly 61% of revenue, and used boat sales add another ~13%. Beyond retail, MarineMax has expanded into a vertically integrated marine services business through acquisitions. Its IGY Marinas subsidiary operates a global network of luxury marinas catering to superyachts. Fraser Yachts and Northrop & Johnson provide superyacht brokerage, charter management, and crew placement globally. Newcoast Financial Services arranges boat financing and insurance for retail customers, generating high-margin F&I revenue. MarineMax also owns three boat manufacturers — Cruisers Yachts, Aviara, and Intrepid Powerboats — which sell through both MarineMax's retail network and independent dealers. The company's strategy is to grow the share of revenue from higher-margin, more recurring businesses like marinas, superyacht services, and F&I to reduce reliance on boat retail, where margins are sensitive to industry inventory levels. MarineMax also cross-sells across its businesses, routing yacht buyers toward IGY marina berths, Fraser charter management, and Newcoast insurance to generate multiple revenue streams per customer.