WD-40 Company is built almost entirely around a single iconic product — the WD-40 Multi-Use Product, a lubricant, rust preventative, penetrant, and moisture displacer sold globally for over 70 years. The core product, along with the WD-40 Specialist line of professional-grade maintenance products (penetrants, degreasers, corrosion inhibitors, greases), together account for roughly 95% of sales. WD-40 also sells secondary brands like 3-IN-ONE drip oils and GT85 bike maintenance products, and is actively divesting its homecare and cleaning brands (2000 Flushes, Spot Shot) to focus entirely on maintenance. WD-40 sells through hardware stores, automotive parts outlets, mass retail, industrial distributors, and online retailers across 176+ countries, using a mix of direct sales forces and independent distributors. The business operates across three geographic segments: Americas (~47% of sales), EMEA (~38%), and Asia Pacific (~15%). WD-40's growth strategy centers on geographic expansion of the core product, premiumization through higher-margin delivery formats (Smart Straw, EZ-Reach), and scaling the WD-40 Specialist line. Manufacturing is fully outsourced to contract manufacturers, keeping CapEx at roughly 1-2% of sales. WD-40 targets a 55%+ gross margin, with an adjusted EBITDA margin target of 20-25%. Capital allocation prioritizes dividends (targeted at >50% of earnings), followed by share buybacks, with M&A deprioritized.