Ralph Lauren designs and sells premium lifestyle apparel and accessories for men and women. Its portfolio spans a range of price points, from accessible brands like Chaps to luxury tiers like Purple Label. Core products include iconic items such as polo shirts, cable-knit sweaters, Oxford shirts, and outerwear. The company operates through three geographic segments: North America, Europe, and Asia. Ralph Lauren sells products through a mix of retail, wholesale, and licensing channels. Retail, including owned stores and digital commerce, generates most of the company's sales. Wholesale operations involve distribution through department and specialty stores, while licensing covers categories like fragrances and eyewear. Ralph Lauren manages design and marketing while contracting manufacturing to third-party suppliers. The business model focuses on increasing average unit retail by reducing discounts and shifting toward direct-to-consumer sales. The company’s growth strategy involves investing in marketing for major sporting events and expanding high-potential categories like handbags and women’s apparel. Ralph Lauren concentrates its physical and digital presence in top global cities, with a particular focus on expanding in China. Technology initiatives, such as AI-driven styling and predictive inventory algorithms, support distribution and customer engagement.