G. Willi-Food International is an Israeli food importer, marketer, and distributor. The company sources over 650 kosher food products from more than 125 global suppliers and sells them to Israeli retailers, wholesalers, and institutions. Willi-Food's product range spans dairy and dairy substitutes (its largest category at roughly 35% of sales), canned vegetables and fruit, canned fish, cereals and pasta, and edible oils, sourced from Europe, Asia, South America, and elsewhere. Products are sold primarily under the "Willi-Food" brand for ambient products and the "Euro European Dairies" brand for chilled and frozen products, alongside third-party branded and private-label goods. Substantially all revenue is generated in Israel. Willi-Food's business model is straightforward: buy from global suppliers at wholesale prices, then resell at a markup to customers, primarily large retail supermarket chains that account for roughly 55% of sales. Profitability is shaped by supplier pricing, customer mix, customs duties, and FX costs. The company extends 60-90 days of credit to customers and typically holds up to 70 days of inventory. Kosher certification across its product range adds sourcing complexity but serves as a differentiator. Willi-Food is investing in a new logistics center expected to open in late 2026 to expand chilled and frozen capacity, and is also exploring M&A and potentially entering food manufacturing in Israel to reduce its dependence on imports.