8x8 provides cloud-based communications software through its integrated Platform for CX. The platform combines Unified Communications as a Service (UCaaS), Contact Center as a Service (CCaaS), and Communications Platform as a Service (CPaaS) into a single cloud-native product. 8x8 Work offers business phone, video, and chat, while the contact center software manages customer inquiries across voice and digital channels. The CPaaS segment provides programmable APIs for messaging and voice. A unified data layer captures interactions across these services to power AI-driven features. 8x8 targets mid-market enterprises and public sector organizations, typically with 500 to 10,000 employees. The company generates revenue through seat-based subscriptions for its core communication tools and consumption-based fees for API usage and AI interactions. Management is shifting the business toward this usage-based model to align with AI adoption and customer demand for flexible pricing. Growth strategy focuses on multi-product expansion, where customers using three or more services provide higher retention and revenue. 8x8 also integrates with platforms like Microsoft Teams and Salesforce to drive new business. The company uses capital for tuck-in acquisitions to add AI capabilities and messaging automation while prioritizing debt reduction.