UNFI is the largest grocery wholesaler in North America. The company purchases food and non-food products from suppliers and distributes them to retail customer locations across the U.S. and Canada. UNFI supplies both large supermarket chains and independent grocers, offering natural, organic, specialty, and conventional grocery items across fresh, frozen, and dry categories. In addition to third-party merchandise, UNFI sells its own private label brands, including Essential Everyday and Wild Harvest. Beyond product distribution, UNFI provides retailers with value-added services such as store design, digital marketing, eCommerce tools, shelf management, and data analytics. UNFI operates through three segments: Natural, Conventional, and Retail, with the Retail segment operating physical supermarkets under the Cub Foods and Shoppers banners. UNFI generates revenue primarily by reselling procured goods at a markup to retail customers. Profitability depends on procurement terms, vendor allowances, product mix, and logistics efficiency across its network of distribution centers, where the company focuses on warehouse automation and route optimization to manage labor and transportation costs.