WHLM
Industry:
Media & Entertainment

DESCRIPTION

Wilhelmina is a fashion model management agency founded in 1967, representing approximately 1,700 active models and talent across offices in New York, Los Angeles, Miami, and London. Wilhelmina connects models and talent with clients — advertising agencies, fashion designers, retailers, and consumer goods companies — for work across advertising, catalog and e-commerce, editorial, runway, showroom, and social media influencer marketing. Wilhelmina serves roughly 3,000 external clients, with no single client exceeding 1.5% of gross revenues. Wilhelmina earns money primarily by taking a commission on booking fees paid by clients when they hire talent. Revenue scales with the volume and value of bookings, the size of the talent roster, and the breadth of client relationships. Wilhelmina organizes its talent into specialized boards — Women, Men, Direct, Curve, Showroom, and Fitness — each managed by agents who both book talent and scout new talent. Wilhelmina also operates Aperture, a division representing actors, models, and influencers for film, television, and commercials. A smaller licensing business collects recurring fees from third-party agencies that license the Wilhelmina name in local U.S. and international markets. Wilhelmina's growth priorities include expanding its high-end women's fashion board, growing Aperture, and increasing influencer representation as brands shift ad spending toward digital and social channels. Wilhelmina is the only publicly traded fashion talent management company in the world.

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