BJ's Restaurants operates 219 company-owned, full-service restaurants under the "BJ's Restaurant & Brewhouse" brand across 31 states. The concept targets a "polished casual" niche, offering a broad menu of roughly 90 items alongside a prominent bar and proprietary craft beer. Signature items include deep-dish pizza and the Pizookie, a deep-dish cookie dessert that drives meaningful traffic — particularly outside California, where 59 of BJ's 219 locations sit. The craft beer program, which has won 275 medals at festivals since 1996, is a key differentiator versus most casual dining peers. BJ's targets group dining occasions — celebrations, large parties, and late-night outings — in large-format restaurants of roughly 7,500 sq ft with seating for up to 250 guests. There are no franchised units; all revenue comes from owned restaurants, with off-premise sales representing roughly 17% of the mix. BJ's targets restaurant-level operating margins of 15–20%, with food and beverage costs running ~25–26% of sales and labor running ~35–37%. The company is deploying an AI-based labor scheduling tool to improve labor efficiency. Near-term strategy focuses on menu renovation (starting with pizza), operational consistency, remodeling the pre-2016 restaurant fleet, and reigniting new unit growth after a multi-year pause — with two pilot locations planned for late 2026 and a broader ramp targeted for 2027–2028. BJ's allocates free cash flow across remodels, share buybacks, and modest debt reduction.